1.) The social problem we want to address is the acceptance/tolerance of tattoos in the workplace.

2.) The actions that will best address the acceptance of tattoos in the workplace are to inform employers of the possibility that valuable candidates for jobs are being lost due to discrimination. Also, tattoos are a personal choice; they do not hinder or alter an employee’s possible performance. We want employer to always take into consideration applicants that may have tattoos.

3.) The people that are being asked to take that action are the employers and the placement agencies.

4.) The exchange for adopting this new behavior is letting go of the normal hiring patterns, changing the rules to hiring people and possibly changing the image of your company. By helping to reduce prejudice in the workplace could gain a higher quality workforce.

5.) The audience will believe that anything we offer will be real and true because there are facts from credible sources located in our weblog.

6.) The competition is any prejudice attitude towards tattoos in the workplace. Such as, companies demanding assimilation and being who they want you to be. What we strive for would be companies that offer an environment where you are allowed express individualism and not be judged based on body art. Performance should factor into the company’s decision.
http://www.safe-tattoos.com/

7.) The best place and time to convey the message to make sure its reaching the target is in workplace settings, more specific workshops, trainings, fairs, and conventions.

Will there be a point when bosses don’t bat an eye at their employees’ body art? “We’re probably another 10 years away from that. You have to wait until these guys and girls are managers themselves,” Flavorx’s Neiss said. “If you’re a suit-and-tie kind of place, I don’t think it’ll ever be appropriate there.”

8.) The employer or people doing the hiring are the ones that need to be informed. In the beginning of our campaign the message will be more frequent until tattoos become acceptable. As the campaign progresses our message will become less frequent until tattoos are not an issue in the workplace.

9.) We will be using TV, radio, and print in a coordinated manner to influence the behavior we desire.

10.) We can start getting the message out, and gaining awareness, but for it to really have an effect in the workplace you have to have some companies, money, and power backing it. Non-profits and tattoo enthusiasts may also provide some help in fueling the messages’ acceptance.

“Elina was also criticized at a later “go-see” with designer Malies Dekkers for her visible tattoos and told that they would distract attention away from the clothing.”

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